I was very surprised this morning when I read a post on the blog of Unspun (http://theunspunblog.com) titled: "Coffins delivered to your doorstep: effective viral campaign or bad taste?".
Unspun said that he received a coffin, measuring about a meter in length, delivered by an ambulance to his office. The person delivering it said that there would be an event on June 9th. The coffin was painted brown with the word R.I.P above. Below it was Unspun's name and address. Inside were some flower petals and a rose, with a label attached that read on one side: “You are number: #4444″ and on the other side “www.restinpeacesoon.com.” But the when he visited the site he found “under construction sign.”
The senders have also been active on Twitter with the handle @restinpeacesoon. They sent Unspun a message “Death is the surest calculation that can be made”
Later in the afternoon various TV stations reported that similar coffins were delivered to several mass media like Okezone, Detik.com, Kompas.com, The Jakarta Post, RCTI, SCTV, ANTV etc. And the person behind those coffins delivery was Sumardi MA the boss of Buzz & Co. an advertisement company. The coffins were part of his strategy to launch his book : " Rest In Peace Advertising : The World of Mouth Advertising. "
The Police has raided the office of Buzz & Co, and questioned Sumardi for delivering those coffins.
Considering that Coffin is a symbol of death for normal people and only used when people died, therefore the delivery of those coffins without mentioning the sender's clear identity would surely shock or even scare the recipients.. The impact would be very fatal if the recipient has heart problems.
Photo: Courtesy of Unspun.