When I was a young boy, I usually apologize to my mother whenever she caught me doing something wrong, afterwards she would not be so angry.
That’s what I thought few days ago after I read Rick Kelly's post in Bernstein Crisis Management’s newsletter about two international sport figures who have recently been reprimanded by their organizations for their bad habits.
The first one was Baseball star Alex Rodriguez (33) who has been reported by Selena Roberts & David Eipstein of Sports Illustrated on 7 February as tested positive for taking performance enhancing drugs in 2003. This has shocked his fans and drew public critism. In order to improve his image, on 9 February he gave an interview with Peter Gammons of ESPN, admitting that he has taken "a banned substance" and he is "very sorry and deeply regretful." After that he announced that he will join a foundation which fights the use of Steroids.
The second one was Olympic Swimming Champion Michael Phelp(23) who has been reported and displayed by News of the World on 2 January smoking from a Bong (glass pipe for smoking drugs). Frightened by the grave consequences that the news might bring on his swimming career, few days later he released a written statement to Associated Press saying that he was sorry and promised his fans and the public that it will never happen again. Further, he has accepted the U.S Swimming Committee's decision to suspend him for 3 months. Further more, he didn't protest when Kellog dropped its sponsorship of him.
In conclusion I felt that sports celebrities have been playing games with the hearts of their fans and the public, by simply apologizing for mistakes which are against public moral standard, i.e. consumption of illegal drugs.