Until a few months ago, I always thought that Facebook is only used by young people to connect with each other for social activities.
Then, I learned that some commercial enterprises have opened Facebook pages to promote their companies as well as their products/services. And yesterday I read an article written by Robert J. Ambrogi in Law.com regarding the opening of a Facebook page by a Texas Law Firm i.e. Munsch, Hardt, Kopf & Barr to increase visibility among young associates and law students. The page provides video testimonial, photo albums and other information regarding the Firm and its associates.
In view of the above, I felt that this is a very creative recruitment method which is low cost but effective, therefore can be adopted by Law Firms as well as commercial enterprises in our country where Facebook is very popular among young people.